Conservation architect, resilience expert, and UN Women National Goodwill Ambassador for Lebanon. PhD in Management of Landscape & Environment (La Sapienza, Rome). Former Getty Conservation Institute Fellow. First Lebanese woman to summit Everest and complete the Seven Summits.
An engaging introductory session for business students exploring what heritage is, why it matters economically and ethically, who governs it, and how it connects to governance, investment, and urban development. Uses Lebanon as a live case study.
A 12-session course covering heritage categories, UNESCO frameworks, governance structures, stakeholder mapping, heritage economics, risk management, and business applications. Students develop Heritage Management Plans for real sites in Lebanon.
An immersive half-day workshop examining heritage through a business lens — tourism economics, adaptive reuse, ESG and CSR, heritage impact assessments, and the governance dilemmas that arise when investment meets conservation.
Designed for senior leaders in real estate, urban development, tourism, and public policy. Examines heritage governance frameworks, stakeholder conflict resolution, ESG obligations, and strategic opportunity in heritage-rich contexts.
A public-facing introductory session on cultural and natural heritage — what it is, who protects it, why it is under threat, and how individuals and communities can engage with preservation in their own contexts.
A six-session course for professionals from any field who work near, with, or around heritage — architects, planners, NGO workers, journalists, municipal officials. Covers frameworks, governance, risk, and practical tools for heritage engagement.
The signature programme delivered at IMD Business School, Lausanne. Translates the psychological and strategic demands of extreme mountaineering into practical leadership tools: decision-making under pressure, team dynamics, clarity in uncertainty, and peak performance.
An adapted version of the IMD flagship workshop for business school students. Uses mountaineering as a live laboratory for leadership: goal-setting, managing fear and failure, team cohesion, and performing under constraints — translated into career and management contexts.
A compelling guest lecture drawing on Dr. Azzam's experience completing the Seven Summits — including Everest — while managing hypermobility syndrome. Explores what extreme environments teach us about leadership, confidence, and navigating the unknown.
A leadership and performance workshop tailored to architecture students — navigating client pressure, creative blocks, complex briefs, and career uncertainty using the frameworks from extreme mountaineering and conservation fieldwork.
A deep-dive executive workshop on building personal and organisational resilience. Drawing on mountaineering psychology and conservation crisis response, this session equips leaders with frameworks for recovery, adaptive decision-making, and sustained performance through disruption.
An introductory session reframing resilience not as a personal trait but as a learnable professional skill. Uses Dr. Azzam's story of overcoming physical limitations to summit Everest as the entry point to practical resilience tools for business contexts.
A full-day workshop for professionals navigating career transitions, organisational change, or personal adversity. Grounded in mountaineering psychology and positive psychology frameworks, participants leave with a personalised resilience toolkit.
A comprehensive 12-session course on conservation architecture covering international charters, material authenticity, adaptive reuse, working with living communities in historic environments, and the ethics of intervention. Studio projects on Lebanese heritage sites.
An introductory lecture examining the architect's ethical and technical responsibilities in heritage contexts. Draws on the Venice Charter, Getty Conservation Institute practice, and case studies from Lebanon, Rome, and the Mediterranean.
A full-day workshop for engineers and urban planners working in or near heritage zones. Covers structural interventions in historic buildings, heritage-sensitive infrastructure, regulatory compliance, and collaboration with conservation architects.
A practical workshop on adaptive reuse — converting heritage buildings into profitable, sustainable businesses. Examines financial models, regulatory pathways, case studies from boutique hotels to creative hubs, and the governance of heritage real estate.
A six-session course on the theory and methodology of Heritage Impact Assessment (HIA). Covers ICOMOS HIA guidelines, scoping, significance assessment, impact analysis, mitigation strategies, and reporting — with applied exercises on Lebanese infrastructure projects.
A practical workshop for future business leaders and consultants on Heritage Impact Assessment as a risk management tool. Covers when HIA is required, what it involves, how to commission one, and how to use findings in investment and planning decisions.
An executive-level workshop on integrating heritage due diligence into investment and development processes. Covers regulatory exposure, reputational risk, ESG reporting requirements, and how heritage impact assessment protects long-term project value.
A studio-based six-session course where architecture students conduct full Heritage Impact Assessments for proposed interventions in Lebanese heritage sites. Integrates ICOMOS methodology with design critique and professional report writing.
An accessible public session introducing Heritage Impact Assessment to a non-specialist audience. Examines how HIA works, notable examples where it changed development outcomes, and why it matters for anyone involved in urban development, policy, or advocacy.
A 12-session course examining how destinations — cities, regions, heritage sites, natural landscapes — are planned, marketed, and managed. Covers destination governance models, DMO structures, visitor management, overtourism, sustainability frameworks, and the role of heritage in destination positioning. Lebanon and the Mediterranean serve as primary case studies.
An engaging introductory lecture exploring what transforms a place into a destination — and what can destroy it. Covers the fundamentals of destination management, the role of heritage and identity, overtourism as a governance failure, and the business opportunities within well-managed destinations.
A hands-on full-day workshop in which student teams develop a destination management strategy for a real Lebanese site. Covers stakeholder mapping, visitor profiling, revenue models, carrying capacity, and communication strategy — with a final pitch presentation.
An executive workshop for leaders in tourism, hospitality, real estate, and public administration. Examines destination governance structures, public-private partnerships, heritage-led destination branding, crisis recovery, and how to build resilient, sustainable destinations in competitive global markets.
Rooted in Dr. Azzam's master's degree in Governance Models and Local Production Systems and her doctoral research on cultural routes, this 12-session course examines how places — historic cities, natural sites, cultural routes, and tourism destinations — are governed across international, national, and local levels. Covers UNESCO and ICOMOS institutional frameworks, multi-stakeholder decision-making, public-private governance models, accountability mechanisms, and conflict resolution.
An executive-level workshop for senior officials, institutional leaders, and policy professionals navigating governance responsibilities in heritage, tourism, and cultural landscape contexts. Draws on international governance models, UNESCO frameworks, and real dilemmas from Lebanon and the broader Mediterranean region to develop practical governance literacy for complex, multi-stakeholder environments.
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